The winner of the competition will win a trip to Las Vegas. As unbelievable as it may seem, I could care less about the prize. The prize is just an added bonus. What I am really looking forward to is the education I am going to receive. Not only is it a competition, it is going to be a learning experience. Luckily I will be learning from one of the Most Experenced Internet Marketers Online. If you’ve never visited his site, I highly recommend it.

My entry web site will be about The Real Estate Agent Online. I plan on really setting the record straight on how the real estate industry, and all agents involved are really missing a big opportunity in the real estate industry. This is going to require me to really sound off an piss off some real estate people. Oh well, the truth is the truth.

We did a site review on the Drexel Hill, Pa. Blog over at LaMach Web Design. I want to tell right up front, I own both the LaMach Web Design site and this Rental Websites blog. Don’t go thinking I paid someone to evaluate the blog! If I would have paid someone, I would have expect better results! Maybe I was too hard on myself. Thank you for your time.

When we talk about search we are talking about a user typing words into a search engine requesting information on the internet about the word, or words. It is the search engines job to return the most relevant web page for your search. The search becomes a local search when we add a location to the search request. An example of a local search would be Drexel Hill, Pa auto insurance.

How can you benefit from Local Search?

A business (or anyone actually) can benefit from a local search by being listed in the top 10 search engine results of a local search. It is very important to be listed in the top 10. The top 10 represent the number of web pages listed on the first page of the search result. Most user do not go past the first page of any search result.

How do search engines determine which results to show?

Exactly how search engines determine their results is a secret. In addition to that all search engines determine results differently. If everyone knew how to be listed number one there would be no number two! Search engines determine what web pages results to show on a local search by reading the search request, and then matching the request with the best web pages for the words typed in the local search. To state it very basically they determine which pages match the request, then after they have all the pages, they determine which web page has the most relevance, or authority. So to be listed in the top 10 results for a local search make sure your web pages match what the searcher is typing into the search engines, and then make sure your web page has the most authority. It sounds simple, but trust me, it is very difficult. Most business owners with web sites rely on search engine optimization consultants to make sure the search engines know what their web pages are about, and to get authority for their web pages.

Most business owners get it backwards

How about an example. I happen to be in this goofy business. Look at my web site design site. The first thing I did was to buy my domain name - lamach-web-design.com. Isn’t that what everyone does? All looks good right! Not a bad site, just sit back and watch the fireworks! Well, thats what usually happens. Of course no customers come to the site, and the business owner is pretty sure he’s been sold a bunch of crap. The web site must be marketed. This is called internet marketing. You know, the stuff that never gets done!

How do we get customers using local search

Thats what the article is about! Let’s use our example and see how it could be with local search. I am on the internet to gain customers. I am also on the internet to supply my present customers with information, but, I am looking for that new customer. This is easy, all I have to do is make my web pages match what the customer types in. The problem arises because my customer is looking for drexel hill, pa web design, not lamach web design. All my pages talk about lamach web design. My customer is doing a local search, and I don’t have local pages to match their request. My customer may also do a search for different locations. I imagine, actually I know, he types in Drexel Hill Pa. web design. If he doesn’t type in the location, he is going to get some really strange results from all over the world. They also might type in Pennsylvania web design, Philadelphia, Pa web design, or Delaware County, Pa. web design. Does everyone see how they did not type in Lamach? If they did, they already know me. I want the new customer.

To get results from a local search use a local web site

I believe the solution to the problem requires all businesses in a community to band together on local rental websites. How strange, that just happens to be the business I’m in. Lets see how a local web site can help my situation out. I belong to the Drexel Hill Pa. Blog. I post articles under the heading of web design. Here check it out for yourself - Drexel Hill, Pa. Web Design. Where do you think the search engines are going to send the customer that types in Drexel Hill, Pa web design? I’ll give you some help, it won’t be LaMach Web Design. And when the customer goes to the Drexel Hill, Pa they will find me. Doesn’t this make sense. And guess what, every business that belongs to that Drexel Hill, Pa. web site, makes the authority for Drexel Hill, Pa. stronger. It snowballs. All adding authority to your web pages. Fact is is really don’t need a web site at all, but it usually does help.

The Local Web Site

We here at local rental websites do two things. We create local web sites, like Drexel Hill, Pa. and we rent websites on each local web site we develop. The secret is to build the web site, then control the competition that belongs. I didn’t say that. To find out more information, please use the contact form. Thank you for your time.

Before we get into rental websites, lets make sure you know what kind of rental website I’m talking about. We are not talking about websites associated with the renting of products or services, like wiferental.com. The rental websites I’m discussing sure could be used for that reason, but, the rental websites I am going to describe are the rental websites that you rent from other websites. This article will talk about websites for rent, or rent a web site. There are quite a few companies that offer this service. What all these rental websites have in common would be the typical Rental Website. Below I will list the common characteristics of the typical Rental Website.

Web Pages

The typical rental website is made up of web pages. A web page is a file. This file is usually stored on the server that the renting agent owns, or subscribes to. A web page is like most files, it is made up of characters and images. The web page is read from the users computer using a internet browser over an internet feed. Web Pages are read and indexed by search engines. Users use the search engines to search for indexed web pages.

Rental Web Site Address

A web page has an internet address. The address for a rental web site is usually the address of the home page of the web site. This front page is called the index page. A rental web site can either purchase their own address, called a domain, or be attached to the address of the company providing the services. An example of a shared address would be the address for The Seeds Store on Ebay. Rental Websites usually have an advantage over normal websites when we talk about the names available for your web site. Most domain addresses are not available. To give an example. You would like to start a web site and you decide to call your site Philly Jazz. I’m sure that is not available as philly-jazz.com. By using a rental website you could find a philadelphia.com site that rents and have a website with the name Philadelphia.com/philly-jazz/index.html. Another possibility would be to find a jazz website rental company that could provide Jazz.com/philly-jazz/index.html. The drawback is that most rental website addresses don’t match what you want. An example would be Yahoo.com/philly-jazz/index.html. Yahoo has nothing to do with philadelphia, or jazz.

Since you are already on this Rental Websites web site, let me show you how we would handle that situation. We specialize in web sites for locations. A location could be a city, region, state or country. We have a web site with the address philadelphia.pa.ismylocationonline.com. We would add you to our group by giving you an address of philadelphia.pa.ismylocationonline.com/philly-jazz/index.html. You would benefit from the efforts of all on that site because it would be used by philadelphia residents.

How Rental Websites are hosted

One of the major advantages of rental websites is, they are already hosted and running. You can be ready in a matter of hours, or days. Once you are up and running you can forget about hosting. All hosting problems are solved by the renting company. This takes away a lot of possible stress for the novice. If you’ve ever had to move a web site from one host to another host, you know what I’m talking about.

Rental Website Design

The methods used to create your web pages runs the full design spectrum. On one end of the spectrum you have very limited design capabilities. On the other end of the spectrum you have all design capabilities. This could be either good for you, or bad for you. If you are very technical, you could handle all design work, or if you know nothing, you can just add content to a page that is already designed for you. Rental Website companies usually have an admin panel, or control panel where you would enter all information. Just about all the rental website companies allow you to test their system to see how it works.

Web site design has to do with creating web pages. This of course is how your web site will look. Most rental websites have design templates (guides) for you to use. Designing web pages so they are better indexed by search engines is called search engine optimization. Most rental websites have a fixed web page design that can’t be modified. The rental company would use a search engine optimization consultant. This is very imporant. You want your pages to be indexed by the search engines, so users and customers can find your product, or service. Usually, a webmaster will be better off with a rental website company when it comes to search engine optimization. There is nothing worst then creating great copy that no one ever sees, and doesn’t have a chance to see.

Rental Websites have Webmasters

A webmaster is the one person in charge of the entire web site. One of the main jobs of the webmaster is to market the web site. This is called Internet Marketing. This is the one aspect of the internet that business owners do not do. Sometimes the Rental Company helps with the internet marketing of your site. Another important job of the webmaster is links. How the pages of a web site are linked together is very important. Here is a link to my Web Site Design Company.

What is a Local Rental Website?

A local Rental Website would be a web site that contains web pages that concentrate on locations. The location could be a city, region, area, state, or country. Here is a sample of one of our city rental websites in Drexel Hill, Pa.

Search Help: Search is very complex these days. To get more accurate results and to provide you with better information, we have made specific search pages for the following words in this article:
Web Site, Web Page, Web Server, Internet Browsers, Buy a Domain Name, Website Hosting, Website Design, Search Engine Optimization, Internet Marketing.

The blog is weighted in the favor of search engine optimization thanks to Courtney Tuttle of Courtney’s Internet Marketing School.

To download this WordPress Theme called K Sniper.

The theme is heavily altered by Paul Lamach of LaMach Web Site Design.

I will cover all aspects of the Rental Websites including: Website Hosting, your Website Domain, the Search Engine Optimization of your rental website, and how to market your rental websites.